copywrite.local

CASE STUDY COPYWRITING

Case studies are one of the best ways to illustrate your company’s capabilities and boost your business’s image. They introduce readers to your clients and convey credibility while taking them through the challenges that you overcame and the solutions that you implemented in particular situations. This allows you to subtly sell them the benefits of engaging you.

Properly written and well-structured case studies can:

• Increase traffic to an established website
• Increase sign-up rates to a new/existing programme
• Drive online leads for an offline business
• Help an owner of a banned website

SAMPLE CASE STUDY:
Jeremy operates a financial services website. Although it is a long established site with many high quality links, Jeremy felt that the site was not getting the traffic it should and asked us to perform a site analysis. After conducting our review, we discovered that there were duplicate content issues that prevented it from achieving its full search engine ranking potential. Based on our knowledge, duplicate content on database driven websites can cause ranking problems. After Jeremy implemented the changes we suggested, his website received a more favourable index by Google, achieved a higher ranking and traffic increased by nearly 240%.

AD COPYWRITING

One of the most challenging tasks that small business owners and entrepreneurs encounter in marketing is writing their own advertising materials. Many of them don’t realise how important it is to hire a professional copywriter due to the many benefits that well-written collateral can do for their business.

Good ad copywriting can:

• Set your company apart from your competitors.
• Attract/bring new customers to your doorstep.
• Make it easier for third parties to do business with you.
• Create repeat/loyal customers.
• Reduce complaints and the need for support staff.
• Improve customer and employee communications.
• Enhance your training efforts.
• Help you capture a bigger market share.
• Save you costs and increase your bottom-line in the long-run.

BROCHURES & NEWSLETTERS

Sales and marketing tools like brochures and newsletters, both online and offline, are two of the most tangible, credible and cost-efficient ways to reach a large target audience for your business.

Their many benefits include:

• The freedom to write from a user’s point-of-view; engaging them in the process
• The platform to grab attention, hold interest, tell, sell – and tell again
• Personalisation of message/content for greater impact and resonance
• The creation of an environment that can stimulate intrigue and interest
• The ability to support your product/service claims with verifiable facts

PROOF READING

The correct selection of words is essential for your website or other marketing materials. A wrong word selection may end in losing a sale, whereas the right ones motivate your customers into buying your products/services – pushing your sales rate higher.

Words have great importance in any form of business and there is much need for proof reading in yours because:

• Your company reputation will increase.
• Your website’s credibility will improve.
• Your communication level with target customers will be first-rated and influential.
• Your SEO content will have higher chances of good ranking and web positioning.
• Your sales will increase while your “lost sales” average declines.
• Your products will have good promotion, suitable presentation and more impact on target customers.
• Your standing amongst competitors will improve immensely.

PRESS/MEDIA RELEASES

Press/media releases increase your clients’ awareness on your business, improve your credibility and are effective tools that define your website and products/services. It promotes your company/website in an excellent manner by covering your events and other activities.

An apt and effective press/media release puts your website in the news portion of main search engines and can capture attention from all around the world, as your URL can then appear in feeds all over the web. This enables other professionals to track you and add high quality links to your website.

We are able to assist you on which the best press/media release sites are and sort out relevant PR issues by personalising your goals and individual visions, giving you a workable scheme that is our specially-devised professional strategy for your PR distribution and working out an affordable budget based on our many years of experience.

COPY EDITING

Our professional copyediting services and assistance can help your website achieve higher rankings in Search Engine Optimisation (SEO). We focus on your specific search engine targets, the nature of your website, your goals and vision so that our overall style will ultimately fit into your needs and bring you higher ROIs.

• Our SEO copy editing services can bring a higher projection for your business and website.
• Our online article distribution services give you high traffic, projects your products and generates great revenue.
• Our press release writing and other related services can enhance the credibility of your business and website, coverage of events at your website and other profitable insights.
• Your copy for distribution on the web will help you gain high web positioning, greater distribution and be more search engine friendly.

CONTENT WRITERS

Content attracts customers/clients/viewers to your website in a great number and this translates into greater sales lead generation by virtue of informative professional articles. By hiring a professional content writer, your business benefits because:

• It gives information about your business to your target audience.
• It gives promotion and publicity to your business and website.
• It adds to your business repute and builds trust.
• It also creates your highly professional image on web.
• A powerful well-written and informative article brings customers back to your site.
• It elevates traffic to your website.
• It is not costly and cost-efficient in the long-run.
• Articles on your website make your products/services sell.

COPYWRITING

Website copywriting is considered to be the most influential, effective and essential tool for the online marketing of your business and website. Copywriting promotes and projects all about you and what you do to your targeted clients, markets and visitors.
Our dedicated, devoted and professional copywriting services enable your website to be displayed among the highest ranked websites.

For Search Engine Optimisation (SEO) purposes, we offer copywriting in perfect accordance with relevant ‘keywords ‘and ‘search engine friendly behavior’ for your website.

We assure elevated traffic, higher web positioning, increased clientage, excellent accessibility and 100 % quality content.
Our informative, instructive, enlightening and great effective content make your online success guaranteed.
 

SLOGANS & TAGLINES

A slogan or tagline is a sentence placed after your company name or product name that helps to give it an identity and a positive image; a brief advertising slogan that is consistently displayed with your business name.?It is important that you create a memorable slogan that will implant itself in the minds of potential customers for many years to come. While designing your logo and providing the necessary details to your designer, you need to always keep in mind what you want your customers to feel about your company when they see your logo. A logo design can actually be a compressed story for your business and tell your customers about the nature and attitude of your business. Slogans and taglines can help to strengthen this story.

For more information on how we can help your business, speak to us today!